International Italian Brand Subdued launches in Ireland
The team at MP Moloney are pleased to announce the completion of the lease of No. 3 Grafton Street to Italian international fashion house Subdued. Known for its chic yet casual aesthetic that perfectly blends Italian flair with international trends, Subdued has secured a new flagship store on Dublin’s Grafton Street, one of the city’s prime shopping destinations. This marks a significant milestone for the brand, signaling its intention to establish a solid presence in Ireland and expand its reach throughout Europe.
Subdued was born in Italy in the early 1990s, The brand’s identity is deeply intertwined with the Italian youth culture, blending Mediterranean style with a global, cosmopolitan edge. It reflects the fashion-forward sensibilities of young women who want to look polished and trendy without appearing to try too hard. This mix has proven to be a winning formula, making Subdued a prominent name in the teen fashion sector not only in Italy but also in key cities across Europe, including Paris, Madrid, and Berlin.
The decision to open a new flagship store on Grafton Street, Dublin, is a strategic move for Subdued. Grafton Street is one of the most famous shopping streets in Ireland, renowned for its high-end boutiques, international brands, and a lively pedestrian-friendly atmosphere. The street is a go-to destination for both locals and tourists alike, making it the perfect location for Subdued’s Irish debut.
With its well-curated collections and stylish yet accessible pieces, Subdued is set to win over Dublin’s fashionistas, offering them a new destination to find clothing that balances elegance with everyday wearability. As Subdued continues to expand, its presence on Grafton Street is sure to be just the beginning of a successful journey in Ireland, bringing a breath of fresh Italian air to the heart of Dublin’s retail scene.
As the commercial property solicitor for the fashion house we are pleased to have assisted the brand in the uptake of their new HQ in Ireland and wish them the best of luck with their new store.